Title: Social Media Quick Tips

By: Oh Shit! What Now? Collective member Kit O’Connell

Download here: OSWN-Social-Media-Quick-Tips.pdf

First published: August 14, 2017

Description: Leaderless movements thrive on social media and modern technology like smartphones. These quick tips from our Social Media 101 class help you get more from each of the big 3 major social networks — Facebook, Instagram and Twitter — and offer some basic ideas for becoming a citizen journalist to share breaking news and protests.

Printing tips: Print this document in Duplex mode (Long Edge) in Portrait mode.

Other valuable resources: Social Media 101 slides & links (updated August 2017 version) 

OSWN Social Media Quick Tips

Transcript: 

Social Media Quick Tips

(From ohshitwhatnow.org kitoconnell.com)

 

Pick your networks

• Prioritize the best network(s) for you
• Post consistently and regularly
• Set aside time to maintain your account, interact with your followers & top accounts

Facebook

• Movements & orgs should have a Facebook page (NOT personal profile)
• Facebook Groups are great for group organizing
• Facebook Events for public events driven by your movement
• Hyper-shareable memes are the best But not “too many words”
• Use Facebook native video
• Like & share your own stuff
• Don’t post on top of yourself — space it out!
• Enlist your friends

Twitter

• Massive viral potential regardless of follower count
• Easy way to reach celebrities, brands, politicians?
• Create international solidarity & activist networks
• Reach out to famous & powerful accounts (politely)
• Use hashtags (responsibly)
• Tweet a lot
• RT yourself
• Have great images (with accessible captions)
• Study your analytics
• Tweet a lot
• Have a personality

Instagram

• Image driven, young user base
• Pick your best photos
• Use filters sparingly
• Mostly use the Instagram square format
• Post sparingly or use Instagram albums (NEW)
• Use Photoshop Express or another phone-based editor
• Integrate with your Facebook page for analytics
• Apps: Layout, Instaweather, Boomerang, Vidstitch

You Are A Citizen Journalist

• Put justice & movements first
• If you see something unjust, broadcast something
• Get it out fast
• Be trustworthy; Don’t share stuff that hurts your movement
• Develop a personality and consistent style
• Create a place online for people to find you
• Learn to take good photos with your equipment (practice!)
• Secure your devices (encrypt, lock, shut off/wipe)
• Fundraising: Paypal, Fundrazr, Patreon???
• Equipment: Batteries, monopod, microphone, cords cords cords

Go Live

• Emergency livestreaming is OK, consistent livestreaming is better
• Keep your camera steady (monopod, stabilizer, selfie-stick?)
• Narrate what you see
• Respect people’s boundaries … unless they are fascists
• Cops will go after you first (then other journalists)
• Be extra careful about WHAT you broadcast to cops
• Facebook LIVE is king, but consider YouTube Live, Periscope, Twitter/Instagram live?

 

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